Lesson 2.1: Japanese Price Strategy
Transform Your Pricing: The Japanese Success Model
The Reality Check:
Traditional Nail Services (What You’re Probably Charging Now):
- Basic Manicure: $30-40
- Gel Polish: $40-60
- Nail Art (simple): $60-80
- Total average ticket: $50-70
Diamond Nail Services (What You SHOULD Be Charging):
- Diamond Tiara Line: $200-250
- Diamond I-Line: $180-220
- Diamond Full Set: $300-400
- Diamond Bridal Special: $500+
Why This Works – The Psychology:
- It’s NOT nail polish – it’s jewelry
Stop comparing to regular nails. You’re applying genuine diamonds worth $80-100. - Target the RIGHT clients
Working women 30-50, special occasions, bridal market – they expect to pay more. - Include design photos in your menu
Visual proof of luxury = higher perceived value.
Real Japanese Salon Example:
In Tokyo, salons charge ¥23,000 (~$155) for basic diamond designs and ¥60,000 (~$400) for complex patterns. Clients happily pay because they understand the value.
Your Action Plan:
Week 1: Keep your current prices, add diamond options at 3x rate
Week 2-4: Track which clients choose diamonds
Month 2: Increase diamond prices by 20%
Month 3: Phase out low-price services
Month 6: Diamond services become 80% of revenue
Download Resources:
📄 Download Japanese Campaign Menu Examples (PDF)
📄 Download Diamond Price Menu Template (PDF)
Remember: You’re not competing on price.
You’re competing on PRESTIGE.